Katarina Novak
Overall Experience
"The digital transformation Raafi Infotech executed for our hotel group is astonishing. They completely redesigned our online presence, focusing entirely on driving direct reservations. The new booking engine they built is visually stunning and incredibly fast. Furthermore, they integrated a custom loyalty points system that automatically rewards guests for booking direct. The user experience is so smooth that our guests actually prefer using our site over the major travel aggregators."
The Challenge
We were losing 20% of our revenue to third-party booking sites (OTAs) because our own website's booking calendar was clunky and difficult to use on mobile phones.
Why Raafi Infotech
They designed a high-converting, mobile-first booking flow that instantly highlights the exclusive perks (free breakfast, late checkout) of booking directly with us.
Outcomes & Results
Direct bookings increased from 35% to 65% of our total volume, saving us tens of thousands of euros in OTA commission fees.
Advice to Others
Focus heavily on the mobile booking experience. Raafi excels at making complex checkout flows feel simple on a small screen.
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